The demand for mobile app development from both customers and employees continues to grow. Despite the fact that mobile has become high priority for organisations worldwide, many are still under-prepared for a successful mobile app development project.

Designing, developing and implementing a robust and scalable mobile application requires fundamental skills and strategic steps. We’ve listed four must-haves when it comes to launching your own application.

Designing a compelling UX

It’s essential that your mobile application is simple and easy to use, combined with a compelling UX (User Experience). Features needn’t be compromised in order to make this happen.

UX and UI designers need to work alongside app developers in order to make the application a success. It’s important to consider who the app is for and what it’s being developed to achieve.

Develop for different devices

Smartphone and tablet devices are critical, however, more opportunities are arising when it comes to developing application for an array of devices. Wearables and IoT (Internet of Things) are increasing in popularity and a different approach for each device will be required.

It’s of high priority that your development and design team have the skills to develop apps for all type of mobile devices.

Starting with a MVP (Minimum Viable Product)

Starting with an MVP forces you to define your value proposition clearly, concretely and (somewhat) narrowly. You are forced to examine the breadth and depth of your vision and to define exactly what value you want to provide to your workforce or customers.

By creating an MVP, targets can be set and you will be able to decide exactly what needs to be developed to test your value proposition, and spend your time and money effectively and efficiently.

Continuous updates

Applications are never complete. Constant and continual iterations are vital in making the application a success. Updates are necessary due to the constant evolving landscape of mobile technology and user demands.

Mobile is pushing organisations to new territory and it’s important that an agile approach is taken in order to keep up with new and emerging technologies.