We have now moved well beyond mass adoption of mobile technology. If your organisation still hasn’t developed a robust and scalable mobile strategy, you are certainly going to suffer in the long term. Building a business case for your mobile application is an essential part of the overall development project.
A recent report by IBM found that 73% of enterprises have seen measurable ROI from mobility initiatives, with mobile-first workers seeing over 40% increases in productivity. Winning budget isn’t always a straight forward process when it comes to the development of a mobile app; obstacles must be overcome.
For both consumer and enterprise applications, building a detailed business case is pivotal in regards to getting project sign off. A mobile solution needs to be developed to last, with iterations being introduced over time.
So how do businesses and brands go about building a brilliant business case for a mobile app?
1. Build a Prototype
You must develop a mobile application with the end user in mind. Building a prototype is relatively cheap and quick to do and will enable the user to give invaluable feedback.
This feedback can then be used to support development projects and help gather the evidence you need to get project sign off.
Creating a prototype of your mobile app will allow your organisation to better refine the scope of the project and then identify what data needs to be included in the app for it to serve its purpose.
2. Do Your Market Research
Market research is vital, with statistics and proven facts reinforcing the business case for mobile. In addition, examining how other organisations have deployed mobile and what impacts it has had on them could be key for your project sign off.
A big driver will be the success competitors have seen as a result of mobile. Your company won’t want to get left behind and this market research could see your budget holders finally take action.
3. MVP Approach
Starting with an MVP forces you to define your value proposition clearly, concretely and (somewhat) narrowly. You are forced to examine the breadth and depth of your vision and to define exactly what value you want to provide to your workforce or customers.
By creating an MVP, targets can be set and you will be able to decide exactly what needs to be developed to test your value proposition, and spend your time and money effectively and efficiently.
Taking this approach will help to split budget up. Not all features need to be there from the outset, but added in an iterative fashion as they are perceived to drive value over time.
4. Measuring KPIs
Sometimes it’s better to talk about the benefits of a developing a mobile app as opposed to actually building it. A mobile application will help deliver KPIs, and focusing on the ROI will help you get project sign off.
The will give your company the agility required to change and will also help you clearly show the budget holders what value the mobile solution will add to your business.