You cannot afford to look at your mobile initiatives in a narrow-minded manner anymore. In recent years there has been a dramatic shift, with more organisations seeking a comprehensive strategy and a more robust and scalable mobile roadmap.

These are just 6 things your business must do when developing a mobile roadmap…

Establish what role mobile will play

Planning out a good set of objectives and identifying the role mobile could play for your organisation is a great place to start. These objectives must align with your overall business objectives and will ensure your mobile initiatives are successful moving forwards.

Identify what and who will be impacted

Developing a robust and scalable mobile roadmap means identifying what parts of the business are going to be effected by these initiatives and who in particular it will have an impact on. Make sure you leave no stones unturned and establish whether your initiatives are employee-facing or customer-facing.

Involve stakeholders from across the business

Good ideas can come from anywhere within your organisation, which is why involving stakeholders from across the business is essential. It’s a good idea to put this into practice right from the discovery stage as it will increase the chances of company-wide adoption.

Consider your customers

If you’re developing a mobile initiative for your customers, develop a mobile roadmap for them, not yourself. Too many initiatives fail because organisations don’t listen to what their customers want and are completely left out of the process.

Once again, including customers in the process from the discovery stage will ensure adoption rates are increased.

Be innovative

Truly innovative and transformative initiatives are there to be developed. Benchmarking against your competitors and the industry you’re in is important, however, a lot can be learned from sectors outside of your own.

Keep an eye on emerging technologies and see what other industries are doing in terms of mobile initiatives, this will enable your organisation to be truly innovative.

Prioritise mobile opportunities

You can’t do everything at once, it simply won’t work. This is why prioritising your mobile opportunities is essential when developing a roadmap.

Think about which opportunities will add more value to the business or will aid your customers. This will enable you to provide a set of actionable mobile initiatives to be incorporated into a long-term roadmap.