Inside the app Appify built

You're joining people who get it.

Built on methods that actually work.

Real CBT, taught simply.

Every milestone is worth celebrating.
The problem
Gambling urges don’t keep office hours, and the people living with them are often managing a problem they can’t easily talk about. Clinical support exists, but it’s expensive, hard to book, and rarely available at 11pm on a Tuesday, exactly when someone is most likely to need it. Closing that gap was Appify’s job: design and build evidence-based CBT that’s available privately, every day, without waiting on an appointment.
The product
369 therapy screens across 43 sub-sessions, structured by Appify’s product team around the daily habits that actually hold a recovery plan together.
A simple “did you gamble today?” prompt and a gamble-free streak counter that turns small wins into visible progress.
The wheel of emotions, the ABC model, SWOT planning: structured exercises delivered as guided, bite-sized sessions.
Grounding tools, a buddy to contact, a helpline, all on screen the moment an urge peaks.
Short, audio-guided breathing and grounding sessions for the minutes right around an urge.
A support community for people who want to hear from others in recovery, built right into the app.
Progress, diary entries and session history export as a PDF for a care team to review alongside their own notes.
Real milestones, not vanity badges
Appify helped gamify the experience, turning six real recovery skills into milestones people actually want to earn.
Built for trust
Reminder text never shows on the lock screen, at most two notifications go out a day, and they’re timed to the person’s own time zone rather than a server clock. Every record is encrypted to current industry standards and held to a high bar of GDPR and wider data-protection compliance, the standard a programme handling something this personal has to meet. Therapy content itself is data-driven rather than hard-coded, so a clinical team can revise a programme without waiting on an app release.
A long-term partnership
Appify re-platformed the whole service onto Flutter, NestJS and PostgreSQL while real patients across UK and US recovery programmes stayed mid-programme throughout. We don’t just execute: we bring the same expertise and investment to a client’s product as we would to our own, because we want to see every project we take on succeed. Five years into RecoverMe, that’s what a long-term partnership looks like in practice.
Where it stands today
Technical summary
RecoverMe is owned and operated by Bet On Me Ltd.