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Case study · Mental health app · iOS & Android

A mental health app for people working to stop gambling.

RecoverMe puts CBT-based recovery support on the phone someone already carries. Appify has built and maintained it for five years: new features, a full tech-stack migration, and the compliance rigour a healthcare product demands.

View on the App StoreView on Google PlayThe RecoverMe app icon
RecoverMeRecoverMe

Inside the app Appify built

The welcome every new member sees

Illustration of people supporting each other, from RecoverMe's onboarding

You're joining people who get it.

Illustration of a thumbs-up and checkmark, from RecoverMe's onboarding

Built on methods that actually work.

Illustration of a clinician explaining the CBT thoughts-feelings-behaviour triangle, from RecoverMe's onboarding

Real CBT, taught simply.

Illustration of three friends celebrating together, from RecoverMe's onboarding

Every milestone is worth celebrating.

“

The problem

Recovery support doesn’t usually show up when it’s needed.

Gambling urges don’t keep office hours, and the people living with them are often managing a problem they can’t easily talk about. Clinical support exists, but it’s expensive, hard to book, and rarely available at 11pm on a Tuesday, exactly when someone is most likely to need it. Closing that gap was Appify’s job: design and build evidence-based CBT that’s available privately, every day, without waiting on an appointment.

A calming illustration from RecoverMe's mindfulness sessions, used to encourage focus on the present moment

The product

How Appify helped put a full CBT programme in the palm of someone’s hand

369 therapy screens across 43 sub-sessions, structured by Appify’s product team around the daily habits that actually hold a recovery plan together.

01

Daily check-in & streaks

A simple “did you gamble today?” prompt and a gamble-free streak counter that turns small wins into visible progress.

02

CBT session library

The wheel of emotions, the ABC model, SWOT planning: structured exercises delivered as guided, bite-sized sessions.

03

SOS, in one tap

Grounding tools, a buddy to contact, a helpline, all on screen the moment an urge peaks.

04

Mindfulness, narrated

Short, audio-guided breathing and grounding sessions for the minutes right around an urge.

05

A quiet peer forum

A support community for people who want to hear from others in recovery, built right into the app.

06

A record clinicians can use

Progress, diary entries and session history export as a PDF for a care team to review alongside their own notes.

Real milestones, not vanity badges

Progress has a shape you can actually see

Appify helped gamify the experience, turning six real recovery skills into milestones people actually want to earn.

Core recovery
Mindset shift
Emotional resilience
Self-reflection
Urge management
Progress path

Built for trust

Private by default, to a standard Appify holds every health product to.

Reminder text never shows on the lock screen, at most two notifications go out a day, and they’re timed to the person’s own time zone rather than a server clock. Every record is encrypted to current industry standards and held to a high bar of GDPR and wider data-protection compliance, the standard a programme handling something this personal has to meet. Therapy content itself is data-driven rather than hard-coded, so a clinical team can revise a programme without waiting on an app release.

A long-term partnership

Five years in, because we treat every project like our own.

Appify re-platformed the whole service onto Flutter, NestJS and PostgreSQL while real patients across UK and US recovery programmes stayed mid-programme throughout. We don’t just execute: we bring the same expertise and investment to a client’s product as we would to our own, because we want to see every project we take on succeed. Five years into RecoverMe, that’s what a long-term partnership looks like in practice.

An illustration of a figure surfing a wave, from RecoverMe's urge-surfing exercise
  • “This app is a lifeline for those aiming to break free from gambling habits.”
  • “I would recommend giving it a try for anyone who has struggled with or is struggling with gambling issues!”
  • “This app felt like I was able to take control again.”
  • “Something I would definitely recommend to my own patients and share within the medical and addictions community.”
  • “This app is a lifeline for those aiming to break free from gambling habits.”
  • “I would recommend giving it a try for anyone who has struggled with or is struggling with gambling issues!”
  • “This app felt like I was able to take control again.”
  • “Something I would definitely recommend to my own patients and share within the medical and addictions community.”

Where it stands today

5+ years in, and still growing.

0.0★
UK App Store, 89 ratings
0
Google Play downloads
0
App Store reviews
UK & US
recovery programmes, including YGAM and Timeout Ohio

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Technical summary

Under the hood, the stack Appify chose

Mobile

  • Flutter
  • iOS & Android

Backend

  • NestJS
  • PostgreSQL

Admin & analytics

  • React dashboard
  • Clinical reporting

Platform

  • Firebase Auth & Messaging
  • RevenueCat subscriptions

RecoverMe is owned and operated by Bet On Me Ltd.