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app marketing game changers
App Marketing: Taking a Closer Look at the Game Changers

Mobile technology continues to evolve at an astronomical rate and as smartphones become even more advanced, mobile marketers must keep up with brand new strategies.

App marketing has completely changed over the past couple of years but, at its core, is still centred on acquiring new app users and keeping them engaged.

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chatbots
Age of the Chatbot: Building a More Productive Team

Whilst chatbots have become hugely beneficial for personalised customer experiences, these digital assistants are also helping businesses build a more productive team and improve internal communications.

 

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app trap
4 Questions Your Business Must Answer to Avoid Falling into the ‘App Trap’

Businesses and brands are trying to ‘appify’ and digitise their services and products in order to differentiate their offering from competitors. A number of these companies are falling into the ‘app trap’, developing applications for the sake of it and not considering what their users and customers actually want.

If you find yourself at a crossroads as to whether or not you should digitise your product or service, make sure you ask yourself the following four questions to avoid the ‘app trap’.

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The 6 Worst App Ideas We’ve Ever Heard

Top Tip – Sign an NDA before pitching your app idea to us. It stands for Non-Disgracing Agreement as well as Non-Disclosure Agreement

It’s a quiet Monday here at Appify so I thought I’d amuse myself by having a wander around the office and having a chat with everyone about the worst app ideas we’ve all heard. Working for a leading development agency means everyone always wants to tell you their million dollar idea, unfortunately, most of them are Pokemon-No rather than Pokemon-Go.

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developing a mobile app
5 Questions You Must Answer Before Developing a Mobile App

Both large enterprises and small businesses are recognising the need for a mobile app. Applications are now being incorporated within business strategies, making their companies far more accessible to their consumers.

However, there are a number of tough questions that must be answered prior to a business developing and deploying a mobile app. Here are five things you should ask yourself before getting started…

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four_steps_brilliant_business_case_mobile_app
4 Steps to Building a Brilliant Business Case for Your Mobile Application

We have now moved well beyond mass adoption of mobile technology. If your organisation still hasn’t developed a robust and scalable mobile strategy, you are certainly going to suffer in the long term. Building a business case for your mobile application is an essential part of the overall development project.

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Mobile App development
4 Must-Haves for Your Mobile App Development Project

The demand for mobile app development from both customers and employees continues to grow. Despite the fact that mobile has become high priority for organisations worldwide, many are still under-prepared for a successful app development project.

Designing, developing and implementing a robust and scalable mobile application requires fundamental skills and strategic steps. We’ve listed four must-haves when it comes to launching your own application.

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roadmap
6 Things You MUST Do When Developing a Mobile Roadmap

You cannot afford to look at your mobile initiatives in a narrow-minded manner anymore. In recent years there has been a dramatic shift, with more organisations seeking a comprehensive strategy and a more robust and scalable mobile roadmap.

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agile app development
Why is Agile Perfect For Mobile App Development?

When developing mobile apps, speed and agility are critical. As the world continues to shift from desktop to mobile, agile is finally coming of age. So why is agile perfect for mobile app development?

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mobile app development
Internal vs External Development Teams: What’s Best For Your Business?

Let’s begin with a simple question. What’s best for your business?

A) Choosing an external agency for your app development project

B) Utilising your own development team

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