In an industry like mobile app development, we have many people that approach us with amazing ideas and bountiful enthusiasm. Ideas alone, however, aren’t good enough. This is the day and age where ideas and innovation are an absolute race against time before someone else is nipping at your idea’s feet. You have to be able to produce evidence in order to get the mobile app investment and traction that you will need to successfully launch the product/service.
Your idea might be something totally new and wacky (eg. a television in the 1920s) or something improving an existing product/service (eg. Uber’s take on the taxi market) but either way, you’ll need to prove to your prospective customers and investors that your innovation is worth their time and money.
For the vast majority of people, it is hard to truly understand how an innovation’s potential can be realised if you can’t see it, at least partially, in action. You need to have the end product in mind and start to create. The more you create, the more evidence potential customers will have to want to buy into you, even if you end up with something different to what you initially envisioned. Along the way, you will likely hit obstacles which require a change in direction, but you won’t know this until you get started.
Arguably, improving an existing product/service needs even more pushing and investment from the Founder’s side before trying to get other people to buy into it as it doesn’t even have the novelty factor of a totally new concept. People need to understand, through visible proof, the differentiating factors of this new idea and why customers should be made to change from their current, comfortable habits.
James Dyson’s innovation: Dual Cyclone bagless vacuum cleaner
Billionaire James Dyson is the perfect example of an innovator taking an existing idea, improving it and executing it correctly to achieve great success. He bought a Hoover in the late 70s and quickly became frustrated with the inefficiencies of it. The suction bags needed regular replacing due to dust clogging up the machine. Upon a visit to sawmill, he spotted the industrial stainless steel cyclones sucking up dust from the floor and had his eureka moment, that these could be applied on a smaller scale to household products.
He took the idea to all the larger manufacturers and no one was interested (They made too much money from the suction bags!) On his five-year journey until he achieved some success in Japan which started the upward propel for Dyson, he created over FIVE THOUSAND different prototypes with his own time and money. He was also heavily in debt at one point and, although we are not necessarily advocating this, shows how much he believed in his idea.
He personally provided the evidence to the market that they needed his product and that actually, whilst the initial outlay on the product was quite a lot higher, the gains in efficiency and not having to purchase suction bags over time made the value proposition apparent.
If you truly believe in your idea as profitable and the key to success, why wouldn’t you invest all of your available time and resources into making it happen? If you don’t totally buy into it, why should anyone else?