Last week we discussed Enterprise Mobility in the Construction Sector, this week we look at the Retail Sector.
When we talk about retail enterprise apps we usually mean non-consumer facing applications that are designed to bring efficiency and cost saving to various in-house processes.
However, when we look at enterprise mobility in the Retail Sector we must also consider the customer as an end user.
Let’s start with a consumer facing App…
The last decade has seen phenomenal growth in online selling across all product categories.
eBay, Amazon et al not to mention virtually every high street retailer has changed consumer behaviour.
So, how can the High Street face this challenge and regain the customer loyalty?
Well the fight back has already started.
Mobility has changed our buying behaviour, both online and on the High Street.
The ubiquitous smartphones and tablets that drove the consumer to the online platforms in the first place are now, more and more, being used by retailers to educate, incentivise and reward their customers.
And as the relationship grows so does the data and with that the opportunity to develop single customer view profiles.
As with all new technologies, the best start point is to understand precisely what your business needs and how it fits into the overall marketing and sales strategy. Only then can you understand the challenges that face your particular business.
At Appify, we always start the retail enterprise app development process with a client workshop that examines the real issues, internal and external.
Areas covered would include.
- Competitor offerings
- Current available tech
- Consumer behaviour.
- Global and local market trends
In terms of Enterprise Mobility in the Retail Sector, the advantages are many.
A comprehensive mobility solution should tackle all issues facing today’s retailer and allow for integration with existing POS and Stock Control systems.
Delivering real time information on;
- Warehousing and distribution functionality leading to increased productivity and operational efficiency.
- POS data feeding stock control information to inform management of demand swings and drive consumer promotions
- Management of shelf-space and in-store positioning
- Data for supplier negotiations
This is by no means a comprehensive list of needs and wants but as before this is something to be teased out during an initial workshop.