What constitutes as a Minimum Viable Product (MVP) exactly? In a nutshell, it’s a quick delivery that may not have all the desired functionality but may deliver something that meets the immediate need in a shorter than anticipated timescale and for a reduced initial investment.

Starting with an MVP forces you to define your value proposition clearly, concretely and (somewhat) narrowly. You are forced to examine the breadth and depth of your vision and to define exactly what value you want to provide to your workforce or customers.

By creating an MVP, targets can be set and you will be able to decide exactly what needs to be developed to test your value proposition, and spend your time and money effectively and efficiently.

For enterprises, it is important to create a proof of concept in order to develop business cases. An MVP will prove the requirements and ways in which it will benefit a business.This can be achieved by emulating part of a legacy platform, meaning you don’t have to integrate with it. It will stand alone at the back end, emulating some of your current data.

minimum viable product

Distinguish between "must have" and "nice to have"

In the early stages of an app development, it is crucial you understand the core values in which the app will offer. Separating the “must have” features from the added extras will enable you to develop it quicker, and with a lower investment.

The first version of your app should include these “must have” features but it’s vital that they’re built well and completed.

Creating an MVP with stripped down features simply won’t work and will have a negative impact upon the overall user experience.

However, you can build an un-automated loop or workflow at the back end which doesn’t impact the experience of the end consumer.

It’s important to remember; an MVP isn’t a prototype, it’s a product.

Begin with one market segment

Trying to please and serve the needs of everyone right away is never a good move. Over time, your app may implement and add new features which will facilitate a number of different audience or employees, but an MVP needs to be more narrowly focused.

It should solve the problems of your early-adopting users. This should ensure the MVP is right for your chosen market and only then should you begin to look at adding new features and targeting new audiences.

Don’t get carried away when developing your MVP strategy. Remember to include the “must have” features, identify your target audience or the sector or your business which will be using it. That’s how you select the right features for your MVP!